Relevance creates higher revenue
Targeteting the right customers with the right offer at the right time is crucial for increasing loyalty. Increased loyalty means that each customer buys more often and stays longer with your brand.
[Number of customers] x [number of purchases] x [life time] = CLV (Customer Life time Value)
Anders Litsegaards
MISSION
During my 20 years of experience from CRM I have always looked for the shortest and most effective way to making CRM generating higher revenue. I have worked with large and midsized companies in the Nordic countries within retail, travel, bank & finance and energy supply. My experience is that you need three components:
A campaign system that is easy to use but still powerful enough. It should be possible to work stepwise and grow with your needs. A lot of systems in the market today are both to expensive and to complicated to use.
Second you need a way of using all data to be smarter and more relevant to your customers.
Third you need data to tell you more about your customers than the phurcase data does alone: who your customers are, what values they have, interests, educational and income level, family situation and so on. Sobretta works with three partners to be able to offer you the shortest way to increase revenue from your customer database.
My mission is to simplify Market Automation as much as ever possible, making it available for smaller companies with a slimlined organisation and shorten the time from project to increased revenue.
With the right approach it is possible.
WORK STEP BY STEP
The possibilities are endless and my experience is that you either aim all to high or hesitate because the project seems overwhelming. If you choose Voyado, you can be up and running within 3 months. You will start with a few automated processes i.e. a welcome journey, abandon baskets and follow up purchases. You can quickly be up and running with both ad hoc campaigns and automated campaigns. The system givs you automated follow up reports and you can start developing more and more. In your own tempo.
The most important thing is that you shall and can start earning money from your investment within 3-6 months from project start.
PARTNERS
Sobretta works with three partners, depending on your needs. This gives us the possiblity to offer you a way to grow as you go.
MARKET AUTOMATION
Voyado is both easy to use as well as outmost potent. This combination has given them a outstanding growth with new customers. Simply because Voyado makes it possible to go from a vision to a working marketing automation without hugh investments and without a large staff or consultant involvment.
MACHINE LEARNING
InsightOne has worked with Machine Learning and AI since long before the terms became buzzwords in marketing. InsightOne has worked for almost 30 years in the Nordic market with large and midsized companies to help them utilize customer data in order to increase revenue.
3RD PARTY DATA
Customer data is just numbers. It tells you almost nothing about who your customers are. Experian is market leader worldwide in providing life style data which makes humans out of customer data. Experian offers Worldview which classifies over 4.6 billions of people in 48 countries into 10 different life style segments. Each segment has different buying behaviours, preferences, purhcasing power, educational levels, family situations and so on.
